Are you still turning away your Canadian customers?

Have you realized that Canada is the 7th largest economy and close to California in terms of population? Weak dollar drives more and more Canadians to buy cross-border. So, unless your sales to Canada are about 10 % of your US sales – you are overlooking a significant opportunity.

Here are three components of the Landed Cost (full price customer pays) that Canadian customers need to get from US retailers to compare price with a local seller.

1. Base price
In just a few clicks Canadians can get US price for the product and compare it with local prices. Because of current exchange rate US price is frequently below than that of Canadian retailers. Noticeably, 70 % of eBay Canada furniture and fitness products are listed by US retailers and shipped from US.

2. Shipping cost
Every major US carrier delivers to Canada. Delivery time is almost identical to US deliveries and shipping costs are only 10-20 % higher than those for US orders. Still, very few retailers advertise shipping to Canada and can calculate shipping cost on the fly.

3. Taxes, duties and brokerage fees
Taxes depend on what province customer lives in. Duties is a percent of retail value based on product customs category and country of origin, brokerage fees can be anywhere between $10 and $100 depending product value and retailer`s negotiation skills.

Given, two out of three numbers are difficult to obtain – many Canadians give up and buy locally. However, Landed Cost calculation can be easily automated and integrated with your shopping cart.

Our solution.
Take a look on our solution for phone sales teams.

Customer calls for a price quote. Sales person logs in to, finds the product and enters customer postal code for shipping and taxes calculation. In a couple of seconds detailed quote is available with details on each component of the landed price. If product is sold with Free Shipping – US expected shipping cost is deducted from shipping cost to Canada.

This makes selling to Canadian customers a piece of cake and significantly increases customer conversion rate. Customer doesn`t have to wait days for a quote and can make decision instantly.

If you are curious about or some other ways we can help you increase your sales to Canada – let us know.

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