Actual shipping costs - "super-fuel" for your comparison shopping engines sales

Comparison shopping engines is a tricky sales channel. Get it right - sales are sky-high, otherwise customer acquisition costs are likely to ruin your profits.

Low total price is the simplest way to drive sales. First reputable seller with the lowest price gets 80% of leads.

Most of the retailers ship directly from manufacturers and have the same product wholesale price, thus lower and more accurate shipping cost becomes a competitive advantage.

My firsthand experience - sales of managed stores went up 10 times to $100K a month after we recalculated shipping costs for each of the SKUs and adjusted our sales prices to reflect savings. There was no magic - you can do it yourself or hire my team to help:
  1. Negotiate volume based discounts with the shippers to get lowest possible shipping cost
  2. Identify best shipping methods for each product category (parcel, LTL, White Glove)
  3. Convert vendors to ship on your account
  4. Recalculate your expected shipping cost for each of the products (we have a script to update your entire catalogue in just few days)
  5. Re-price your top-sellers and other key products to find lowest possible selling price yet providing you with enough margin
We had great success with our stores and would be happy to help you drive your sales up. Thriving is fun!

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December 6, 2013 at 1:30 AM  
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