Actual shipping costs - "super-fuel" for your comparison shopping engines sales
Comparison shopping engines is a tricky sales channel. Get it right - sales are sky-high, otherwise customer acquisition costs are likely to ruin your profits.
Low total price is the simplest way to drive sales. First reputable seller with the lowest price gets 80% of leads.
Most of the retailers ship directly from manufacturers and have the same product wholesale price, thus lower and more accurate shipping cost becomes a competitive advantage.
My firsthand experience - sales of managed stores went up 10 times to $100K a month after we recalculated shipping costs for each of the SKUs and adjusted our sales prices to reflect savings. There was no magic - you can do it yourself or hire my team to help:
Low total price is the simplest way to drive sales. First reputable seller with the lowest price gets 80% of leads.
Most of the retailers ship directly from manufacturers and have the same product wholesale price, thus lower and more accurate shipping cost becomes a competitive advantage.
My firsthand experience - sales of managed stores went up 10 times to $100K a month after we recalculated shipping costs for each of the SKUs and adjusted our sales prices to reflect savings. There was no magic - you can do it yourself or hire my team to help:
- Negotiate volume based discounts with the shippers to get lowest possible shipping cost
- Identify best shipping methods for each product category (parcel, LTL, White Glove)
- Convert vendors to ship on your account
- Recalculate your expected shipping cost for each of the products (we have a script to update your entire catalogue in just few days)
- Re-price your top-sellers and other key products to find lowest possible selling price yet providing you with enough margin
Labels: dropship, increase sales, online retail, price comparison engines, shipping cost recalculation, shipping cost reduction, shopping comparison engines
posted by Maxim Mironov at
1:40 PM
11 Comments:
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Thank you for providing such a valuable information for us. It was really helpful.
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